{"version":"1.0","provider_name":"RPMA","provider_url":"https:\/\/rpmacomunicacao.com.br\/en","author_name":"RPMA Comunica\u00e7\u00e3o","author_url":"https:\/\/rpmacomunicacao.com.br\/en\/author\/rpma\/","title":"Census presents x-rays of Brazilian influencers - RPMA","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"2OigIA4RJ8\"><a href=\"https:\/\/rpmacomunicacao.com.br\/en\/case\/o-primeiro-censo-do-mercado-de-influenciadores\/\">Census presents x-rays of Brazilian influencers<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/rpmacomunicacao.com.br\/en\/case\/o-primeiro-censo-do-mercado-de-influenciadores\/embed\/#?secret=2OigIA4RJ8\" width=\"600\" height=\"338\" title=\"&#8220;Census presents x-rays of Brazilian influencers&#8221; &#8212; RPMA\" data-secret=\"2OigIA4RJ8\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/rpmacomunicacao.com.br\/en\/wp-content\/uploads\/sites\/3\/2023\/12\/Cases_NovoSiteRPMA_SQUID.png","thumbnail_width":402,"thumbnail_height":375,"description":"Challenge: Squid is the first Census of content creators in Brazil, with more than 4,500 creators in its base. Who are the influencers in Brazil, how do they live, how much do they earn, which brands do they most admire and what content do they produce? The Census shed light on a fundamental link in the conversation between brands and consumers.  Solution: A strategy was developed between March and June 2022, which included the exclusive dissemination of content and dissemination for advertising and marketing mailings, business, companies, career, behavior, among others.  Results: More than 10 million people impacted and 85 articles published"}