Challenge: Highlight the uniqueness of the family and highlight the existence of LGBTQIAPN+ in its formation.
Solution: RPMA Comunicação, together with the client, developed a strategy capable of strengthening the campaign. Broadly, with the activation of organic influencers, with a differentiated and personalized approach, divided into two phases.
Results: More than 1 million people reached, 15 influencers published content and 50 publications in total.
MAM Baby strengthens its purpose of celebrating “the joy of being family,” emphasizing the beauty of a better, fairer world without discrimination for new generations. The family is the main social institution, so it is extremely important to increasingly praise its uniqueness and highlight the inclusion of LGBTQIAP+ individuals in its formation. The brand’s purpose is to produce quality products that enable parents to experience the joy of being a family, which is at the center of everything.
On this significant date, MAM Baby consolidates its position in support of the LGBTQIAP+ community. This is the “Pride of being a family,” an analogy to our purpose and the celebration of LGBTQIAP+ Pride. It is not just an action of awareness but also the recognition of the right to family for a group that has long been denied this right. In collaboration with RPMA, the brand has been developing this concept more broadly, with a strategy aimed at engaging influencers in an organic and unique way.
RPMA COMUNICACAO ® 2025
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