The only PR agency certified by Great Place
to Work in the sector for 14 consecutive years
ABOUT US
Our purpose is to connect brands and people to support businesses, communicate causes, and help transform society
![RPMA](https://rpmacomunicacao.com.br/en/wp-content/uploads/sites/3/2023/09/rpma-selo-gptw.webp)
![RPMA](https://rpmacomunicacao.com.br/en/wp-content/uploads/sites/3/2023/09/Rectangle-34624492.webp)
We use Agile methodology to design communication strategies that help solve our customers' business problems. To achieve this, we adopt OKRs to propose objectives aimed at enhancing and/or protecting brands' reputation and increasing their business performance, combining strategy, creativity, and results.
Our pillars are talent, technology, creativity, and governance, allowing us to go further and develop projects with agility, humanity, and effective results.
Our concept of Amplified PR enables integrated and cohesive communication, delivered in appropriate formats and content across all touchpoints of the customer's brand. This provides a differentiated experience and generates reputational value.
Get to know our services3rd
Largest independent
PR agency in the country140+
Multidisciplinary
competent, creative, and
passionate professionals100+
Awards
for Agency of the Year, Most Satisfied Clients, and the only Great Place
to Work in the PR sector certified for 14 years
OUR TEAM
Partners and Directors
RPMA’s executive team is made up of multidisciplinary professionals prepared to, together with a team of excellent professionals, create strategies that result in creative and effective delivery.
Meet our team
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Claudia Rondon
Co-founder
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Marcio Cavalieri
Co-founder
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Adriana Lutfi
Partner & Client Services Director
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Adriane Ahlers
Partner & Executive Director of Business and Reputation
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Edvaldo Chequetti
Partner & Client Services Director
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Fernanda Amorim
Partner & Client Services Director
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Luiz Chaguri Junior
Partner & CFO
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Renato Abdo
Partner & Strategy and Creative Director
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Soraia Ascari
Partner & Client Services Director
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Claudia Rondon
Co-founder
Advertising professional, she is a pioneer in the creation of communication departments in
main advertising agencies in the country. In 1993 she founded her first agency of communication, she sold her stake in 2000 and in the same year, she founded RP1 which merged with RMA in 2019, creating RPMA.She is currently in charge of Governance, leading the People and Management and Finance areas of the group.
She is the founder of Abracom, where she was Finance Director for four years, elected President of the Board of Directors twice and is currently part of the Advisory Board of the entity.
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Marcio Cavalieri
Co-founder
Journalist with an MBA in Marketing and an MBA in Business Management, he has over 26 years of experience in communications. It has served more than 300 customers from different segments. He was director of Data and Market Parameters at Abracom and member of the ESG Communication committee at Aberje.
He was recognized as one of the ten most respected PR professionals in the market by PR Scope 2021 and is a judge at the PRWeek Global Awards. Responsible for developing new business and customer relationships.
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Adriana Lutfi
Partner & Client Services Director
Journalist with more than 20 years of experience in Corporate Communication and as a reporter for media outlets such as Folha de S. Paulo, TV Brasil, TV Cultura and InfoExame.
With experience in Communication management, she worked at Unisys and also for PR agencies, with several clients: Qualcomm, Brasscom, Salesforce, Google and Bain & Co.
From 2013 to 2018, she was the Communications Manager at Mercado Livre, and during this time she was awarded with the Comunique-se Prize (2017), Mega Brasil Top Nacional (2017 and 2018), and Communicator of the Year from Aberje (2017). She was also the Public Affairs Manager at Airbnb; Public Relations Manager at PicPay and Next (Bradesco's digital bank). At the RPMA agency, she works as a client services director for financial and technology-focused companies. -
Adriane Ahlers
Partner & Executive Director of Business and Reputation
Journalist, she has worked in corporate communications for over 30 years, leading the reputation management of national and international companies from various segments. She worked for 12 years at Ford and Autolatina, where she was responsible for the areas of corporate communication, internal and union communication.
Specialist in reputation management and crisis management, she leads the RPMA Crisis Committee, with the preparation and implementation of projects aimed at preparing companies and managing the crisis itself.
Currently, she is responsible for the area of new business, reputation and differentiated communication projects. -
Edvaldo Chequetti
Partner & Client Services Director
With 20 years of experience in multiplatform content production, press relations, crisis management, manuals and training. Experience in serving clients from the main sectors of the economy, such as industry, technology, agribusiness, infrastructure, mining, insurance, real estate and services, including consultancies and law firms. Graduated in journalism from Faculdades Integradas Alcântara Machado (FIAM) and also has experience in writing, having worked as a reporter for the InvestNews website, from Gazeta Mercantil.
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Fernanda Amorim
Partner & Client Services Director
Journalist with 30 years of experience in corporate communications. She has extensive experience in the infrastructure, services, retail, energy, capital markets, third sector, and education sectors. She has managed communication crises for companies of various sizes and sectors, such as infrastructure, retail, agribusiness, IT and Telecom, and Institutional Relations. She heads the training area and has trained over 500 C-Level executives in the last three years to face various communication environments, from editorial media relations to government entities, market analysts, and specific audiences such as doctors, IT professionals, and indigenous populations.
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Luiz Chaguri Junior
Partner & CFO
Senior finance professional, with an MBA in Controllership and Finance from USP, and a solid track record of more than two decades leading multifunctional teams in areas such as finance, purchasing, technology, legal, people management and operations. Throughout his career, he has accumulated extensive experience in prominent organizations and work, including Portal Terra and Banco Itaú-Unibanco. He currently holds the position of Chief Financial Officer (CFO) at RPMA. Recognized for his strategic approach, resilience and focus on results, his leadership is driven by operational excellence and organizational success.
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Renato Abdo
Partner & Strategy and Creative Director
With a degree in Social Communication, Renato began his career in digital marketing in 1996 and ventured into social media in 2006. He has worked for major agencies and was the founder and CEO of the digital agency Ad.Dialeto for 14 years. With over 25 years of experience, Abdo has worked with leading brands in retail, technology, aviation, insurance, and other industries. Currently, he is studying blockchain strategies and their applications, such as metaverses, in communication, as well as the use of artificial intelligence.
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Soraia Ascari
Partner & Client Services Director
Advertising professional, with over 30 years in business communications, developing strategies for building reputation and crisis management for large companies and brands in the areas of consumer, retail, technology, infrastructure, food, automotive, fashion, beauty and luxury. Specialist in creating relationships with influencers and influencer marketing campaigns, being responsible for the area at the agency. She also has experience in designing events and PR actions, with a focus on repositioning and generating value for brands.
Recognitions
![RPMA](https://rpmacomunicacao.com.br/en/wp-content/uploads/sites/3/2023/12/rpma-premios.webp)
RPMA is a part of
RPMA in the Media
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RPMA repaginada
A RPMA Comunicação, uma das maiores empresas 100% brasileiras e independentes de PR e comunicação integrada do País, está de site novo. Recém-lançada no mercado, a nova plataforma agora conta com uma interface mais atual, com utilização prática e de fácil navegabilidade. Acesse e leia na íntegra aqui
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RPMA lança novo site
A RPMA, uma das maiores empresas 100% brasileiras e independentes de PR e comunicação integrada do País, acaba de lançar novo site que agora conta com uma interface mais atual, com utilização prática e de fácil navegabilidade. “Nosso propósito é conectar marcas e pessoas, construindo reputação e potencializando negócios para nossos clientes. Esta premissa tem nos levado […]
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Central de Soluções
Em tempos de múltiplos canais, comunicação 360º é pilar estratégico Necessidade de ouvir e falar com vários públicos em diferentes meios leva empresas a criar serviços integrados para fazer frente a demandas diversificadas Acesse e leia na íntegra aqui
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IA comanda o processo nas agências de comunicação
Ferramentas permitem aferição de resultados antes intangíveis, interpretação analítica de sentimentos, adequação estratégica e identificação do grau de credibilidade; english version below Por Martha Funke Acesse e leia na íntegra aqui
RPMA COMUNICACAO ® 2024