Mission to provide legal intelligence for businesses that transform realities

Challenge: Machado Meyer’s purpose is: “To offer legal intelligence for businesses that transform realities” and to achieve this, it decided to invest in the production of content that: Informs, Educates, Analyzes and Brings the office closer to the market.

Solution: Amplify the visibility of the Legal Intelligence portal, a reference in reliable and qualified information on legal issues that impact society. To this end, the relationship with strategic journalists was intensified and the integrated work between marketing, together with the strategic PR actions developed by RPMA, created the opportunity to expand Machado Meyer’s participation in the national and international press!

Results: The relationship work and PR strategy developed by RPMA resulted in the expansion of the office’s participation in press articles. In total, between 2022 and 2023, there were around 2,500 exhibitions in the country’s main media outlets.

Considered one of the leading law firms in Brazil, Machado Meyer Advogados has grown in step with the rapid expansion of the national legal market, striving to offer intelligent legal solutions that drive business and transform clients’ realities. To enhance its presence as a source of legal information, the firm began producing informative content for YouTube in 2016. The following year, it launched the portal Inteligência Jurídica, aimed at disseminating legal content in an accessible language without excessive technical jargon.

Today, the portal serves as a foundation for both national and international media, which analyze the content published on Inteligência Jurídica daily to produce stories related to the broader market. To amplify the firm’s positioning and activities, as well as to highlight its partners and other professionals as highly qualified sources, RPMA strategically manages media relations. Over the past few years, the firm has become a regular participant in media coverage.