LivesChallenge: Arteris is a specialist in highway management and the largest investor in federal roads in the country. In them, heavy vehicles account for 47% of deaths in accidents. In addition to the loss of lives, these accidents impact the image of dealerships. Therefore, it was necessary to give visibility to a very efficient technology for saving lives: escape areas.
Solution: The communication strategy was to make the escape area Arteris’ main communication asset when it comes to safety. Each use of the equipment had images provided to the press. In more emblematic cases, the RPMA worked to guarantee its exposure in vehicles with national impact. On social media, Arteris’ profile reflected its use in posts and stories.
Results: There were more than 400 articles, an audience of 237 million, 17 million people impacted on the networks and 400 thousand interactions
