In 2021, Dafiti Group, the largest fashion-tech company in Latin America, celebrated its 10th anniversary. To shed light on its positioning, an integrated communication strategy was developed, focusing on 5 pillars: inauguration of the distribution center; announcement of the sustainability project; launch of the Empathic Speech Map; dissemination of the study on the future of fashion e-commerce; and launch of the collab.
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Dafiti Group 10 years – celebrating a decade of revolutionizing the fashion ecosystem
In 2021, Dafiti Group, the largest fashion-tech company in Latin America, celebrated its 10th anniversary. To shed light on its positioning, an integrated communication strategy was developed, focusing on 5 pillars: inauguration of the distribution center; announcement of the sustainability project; launch of the Empathic Speech Map; dissemination of the study on the future of fashion e-commerce; and launch of the collab.
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