Here, you’ll discover if the world’s largest social network is helpful for your business.
Questions that deserve answers
Facebook, the world’s largest social network, with over 2 billion users, 150 million of whom are in Brazil, turns 19 with impressive numbers.
Despite more than 92% of businesses being present on Facebook, the platform still raises questions, especially for companies looking for diverse marketing strategies to invest in.
We know money is a serious business, and we need to consider the return, right?
Who uses Facebook in Brazil?
Numbers never lie. Let’s look at them:
Who still uses Facebook worldwide?
Its global influence remains relevant, according to a study published in January.
Is Facebook suitable for all types of businesses?
The digital presence of a brand is essential and unquestionable.
However, the brand must have very clear digital marketing goals to determine which social media is most suitable.
Facebook has a user reach like no other social network.
However, algorithm updates need to be included in a detailed marketing plan to analyze the investment’s advantages and disadvantages.
We’re still keeping an eye on it
What also questions the relevance of Facebook today are other channels and ways to advertise on the internet.
Among them is Google, which can create worthwhile ads depending on the interests at stake.
However, it is important to remember that Facebook remains the second largest organic traffic generator for other sites, with 35.1%.
It is only behind Google, responsible for 40.3% of the total.
And when compared with other social networks?
Facebook reigns: it is the network with the largest number of users worldwide and the third where users spend the most time. See:
So, is it worth betting on Facebook for companies in Brazil?
Again, let’s answer with numbers. Check it out:
Finally, the conclusion
We can conclude that Facebook is not on the decline for businesses. On the contrary.
On the other hand, whether to use it or not will depend on each business’s goals, which should integrate a consistent plan.
Now that you know all this, how about taking advantage of RPMA’s expertise, which brings together the best that Facebook can offer your brand?
Sources: Website Rating, Hootsuite, Kinsta, Opinion Box, Capterra, Resultados Digitais, Statista, Data Reportal
