Threads: the new digital world awaits your discovery
The universe of social networks is like a vast digital galaxy. Instagram, Twitter, Facebook — these are just a few planets that shine in the cosmic darkness. But now, there’s a new world on the horizon: Threads.
Conceived by Mark Zuckerberg and designed to be the direct competitor of Twitter, Threads surpassed 100 million users five days after its launch (on 05/07). It dethroned ChatGPT as the fastest-growing online platform in history.
A TRUE DIGITAL BIG BANG
As we see, it’s not just another planet in the social cosmos – Threads’ astronomical impact has created a Big Bang in the online world, especially in Brazil, and the numbers don’t lie (data from BR Media Group).
Crowd favorites
Swiftly, the platform emerged, causing a stir, and celebrities established their online presence. Discover the most followed Brazilians:
Expansion
E a rede segue irrompendo com grande impulso. Aqui estão os perfis que experimentaram o maior crescimento em seguidores nas primeiras 24 horas do seu lançamento:
Celebridades versus Originais
And the network continues to burst with great momentum. Here are the profiles that experienced the highest growth in followers in the first 24 hours of its launch:
Celebrities vs. Originals
What do users want to follow on Threads when facing the flood of information and novelties? Check out the groups that attract the most users:
Theme
And when discussing the most popular topics on the new platform, which ones have the largest audiences?
How do we launch the rocket towards this “brave new world”? Users log into Threads with their Instagram profile, choosing whether they want a public or private profile.
Another important point is that you won’t find constellations of images filling Instagram or meteor showers of tweets raining on Twitter.
Its atmosphere is different — minimalist and focused on text, offering a glimpse of an alternative reality where words shape the world. The clean and simple interface is like a star map, allowing you to navigate the realm of words without getting lost in visual clutter.
Exploring Threads is like embarking on a mission to the Moon — a route full of surprises. Here are some space facts about Threads that will make you feel like a true digital astronaut:
Follower Teleportation: Threads has a direct connection to Instagram, which means you can teleport your Instagram followers to Threads in the blink of an eye. No rockets, no problems!
Minimalist Revolution: Threads redefines the game’s rules by focusing on text. It’s a silent but powerful revolution.
Expansion Speed: Threads is expanding at an impressive speed. With 10 million users in just seven hours after launch, Threads has been attracting users from all corners of the social universe.
Although Threads is an unexplored world, the possibilities are endless:
Discovering New Lands: By establishing a presence on Threads, you can explore unknown lands and discover new opportunities. It’s like being one of the first colonizers of a new planet.
Influencing Threads Culture: Being one of the pioneers of Threads, you can shape the culture and influence trends on the platform. It’s a unique opportunity to leave your mark on the Threads universe.
Building Communities: Threads is a fertile ground for building communities. With emphasis on dialogue and interaction, you can establish stronger relationships with your followers and create a cohesive and engaged community.
Like any space mission, exploring Threads also has its challenges. So, it’s good to keep an eye out:
Uncertain Future: Although Threads started with a bang, it’s still unclear whether it will be able to sustain this expansion.
Need for Strategic Planning: Adapting to a new platform requires a carefully planned strategy. To ensure success on this new channel, you need to understand the target audience, set clear goals, and develop an effective action plan.
Success Calculation: As Mark Zuckerberg announced, the internet’s new hit will incorporate ads upon reaching 1 billion users. Currently, only “sponsored content” is available as advertising.
Important Adaptation: Threads can only be accessed via mobile; there isn’t a desktop version yet, which could hinder content production there.
Visible to the Naked Eye: The platform doesn’t have the function of sending private messages, which could also highlight user complaints in the posts.
Elon Musk has made several interventions on Twitter since he acquired the platform in October 2022 and embarked on a mission to increase its competitiveness. Of course, the most drastic change was announced on July 24: the network is now called X and, driven by artificial intelligence, will have “unlimited” interactivity and may even offer banking services.
Will it succeed? And what about the territorial dispute between Threads and now X? That’s a topic for future RPMA Hacks!
Sources: Forbes, G1, BR Media Group, Meio & Mensagem
