Census presents x-rays of Brazilian influencers

Challenge: Squid is the first Census of content creators in Brazil, with more than 4,500 creators in its base. Who are the influencers in Brazil, how do they live, how much do they earn, which brands do they most admire and what content do they produce? The Census shed light on a fundamental link in the conversation between brands and consumers.

Solution: A strategy was developed between March and June 2022, which included the exclusive dissemination of content and dissemination for advertising and marketing mailings, business, companies, career, behavior, among others.

Results: More than 10 million people impacted and 85 articles published

To address the many market questions about the ever-growing number of content creators, Squid, a leading influencer marketing company in the country, took charge of structuring, creating, and officially launching the first Census of Content Creators in Brazil (CCCB). This groundbreaking survey provides the first comprehensive analysis of the country’s influencers, serving as a detailed snapshot for the entire market.

The exclusive research gained significant media attention, with over 90 publications in the press. It has become a reference study for the Brazilian media, frequently cited in stories about digital influencers, the content creator market, marketing, advertising, and communication.