Expanding business strategies prove effective for digital businesses.
How far does the power of social media go?
It’s through social media that companies of all sizes have the opportunity to showcase more about their brand, answer questions, give opinions, interact with the public, and, most importantly, build their own audience.
And the larger the audience, the greater the chances of conversion.
Social media: a new shopping space
- 71% of Brazilians use social media for shopping.
- 75% of consumers use social media to search for products.
Why social commerce and live commerce?
Both are strategies for marketing products and services.
Social commerce sells through social networks and messaging apps, such as WhatsApp and Facebook Messenger.
Live commerce is a form of sales through live streams, allowing consumers to buy products during the broadcasts.
Statistics show that sales through social commerce are expected to triple by 2025, compared to 2020, and account for 5.2% of e-commerce sales.
In other words, the digital storefront is already a trend and an important differentiator for brands.
Sources: Shopify, Época Negócios, E-commerce Brasil, Abcomm, Exame, Opinion Box and Statista.
