Video streaming continues to gain ground in the lives of Brazilians, intensifying the competition with traditional TV.
75% of Brazilians watch streaming services every day.
Over the past two years, 58% of people have started consuming video streaming in Brazil.
47% of Brazilians say they would be willing to subscribe to multiple platforms, but this decision would depend mainly on cost.
There are 19 million users in Brazil, making it the 4th country in the world with the highest number of users.
Time spent streaming per day in Brazil:
1 hour and 35 minutes
Second screen
In Brazil, 59% of people use cell phones while watching streaming content.
Selling power
81% of Brazilians have bought a product or service they researched after seeing an ad on a streaming platform.
Streaming vs. traditional TV
56% of Brazilians prefer streaming to conventional TV. 69% have stopped watching broadcast TV to consume streaming content.
Five main factors for choosing a streaming service
Price: 59%
Having series and movies of interest: 54%
Broad catalog with a lot of content: 35%
Catalog constantly updated with new releases: 33%
Ability to watch on multiple devices (cell phone, tablet, laptop): 28%
Most watched content on streaming
Movies: 87%
Series: 84%
Documentaries: 44%
Comedy specials: 25%
Children’s programs: 23%
Where they watch streaming content the most
Smart TV: 64%
Smartphone: 60%
Computer/laptop: 41%
TV via other devices (Apple TV, Chromecast, etc.): 31%
Tablet: 11%
